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Why bother with strategy?

“The single biggest problem in communication is the illusion that it has taken place“
– George Bernard Shaw

Some people might ask, “Why do we need evangelistic strategies at all? Surely we are just called on to preach the Gospel, plain and straight, and leave God to do the rest?” Even the words ‘communication strategies’ may seem to imply worldly marketing methods rather than a dependence on the power of the Gospel through the Holy Spirit. There are a number of answers to this very reasonable question:

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