Click for channel menu options
A Communication Channel page
... our resource covering a wide range of evangelism issues
View entire listing here or use left-hand subject menu.

Free: articles are freely available to republish or adapt for print media, and can be syndicated into websites using a simple insert code.

Reader’s Digest – a style to follow

A template for effective communication

The enormous popularity of Reader's Digest over 80 years suggests that they have learned something in communication techniques! The magazine therefore offers approaches that we can use in writing for the web:

You may or may not feel that Reader's Digest articles are ‘samey’, with articles edited and revised to a rigidly-imposed housestyle. But they understand their readership and know how to communicate effectively with it. 100 million people read the magazine in 48 editions and 19 languages, and content for national editions is sourced at least 50% locally so that readers do not perceive the magazine as being foreign to them – i.e. American in origin.

Their style has much to teach us about effective communication in evangelism. Pastor Josh Hunt suggests this approach should be integral to our communication.

People needing people

Almost every feature in the magazine is people-related. Even items designed to teach every-day medicine and health-care are full of personal illustration, or even personalized thus: "I am John's heart". The wise Christian communicator, whether she is a college lecturer teaching philosophy, or whether he is a Sunday School teacher for 5-year-olds, knows that people learn best through stories, anecdotes, and people-related illustrations.

Reader's Digest has some online articles taken from recent issues, with links to many of the different language and national Reader’s Digest editions. Guideposts uses a similar editorial style, from a Christian perspective.

Read more Firefox iconrelated pages within the Writing well menu links
book graphicrecommended books on writing, including free downloads
WMPlayer iconvaluable online videos about web ministry
Home > Communication > Writing < You are here   
Worldwide total of web users: info icon More stats: World | Social networking

Link here  Blog this/add to newsletters     Bookmark and Share Evangelism Day
Add to
your site?
Printed from Internet Evangelism Day © May 2017
Can be freely reproduced in print with attribution to InternetEvangelismDay.com.
Oops, Evangelism Day page formatting error! Click here to restore.
FREE communication ebooks

How Internet Evangelism Day can help YOUR church

Free newsletter
Please can you...
Please share this page or about IE Day on
facebook
– ready-made wording about this page
Link  Blog