picture of Dave Bruce

David Bruce

Webmaster, HollywoodJesus.com

David Bruce is the founder and webmaster of Hollywood Jesus, a unique outreach based on films. He lives in White City, Oregon, US.

In 1997 Billy Graham challenged Christians to use the Internet for good. I took the challenge seriously even though I had never been on the Internet. With a background in media (NBC), pastoring (M.Div), and being a missionary at heart, I went to the nearest Barnes & Noble bookshop, where I picked up some books on website graphics and design. Then, with cross-cultural missiologist Don Richardson’s Eternity in Their Hearts serving as inspiration, I set to work creating a vehicle whereby I could use the culture to win the culture. Thus, Hollywood Jesus was born.

The idea behind the site was simple: to mine the movies for redemptive analogies, to find bridges in popular culture for the presentation of the gospel. The method, or a version of it, is tried and true: the apostle Paul used this cultural-engagement approach to reach those who had gathered on Mars Hill in Athens (see Acts 17:16-34).

The result is HollywoodJesus.com, a website geared to exploring ‘pop culture from a spiritual point of view’. Since its launch in February 1998, the site has received over 600 million hits. It averages about a million visitors a month and ranks at an impressive 35,000th on the web. Since the goal of the site is to share Christ and I am happy to report that I correspond with about a hundred people at any given time via email about their journey towards our Savior.

The site started out as something I did part time and has evolved into a full time ministry. It has opened many wonderful opportunities to share Christ – including on Fox News, Time Magazine, New York Times, Peter Jennings ABC News, etc. It has been an amazing “Go ye into all the world” experience. God is good!

Hollywood Jesus [www.hollywoodjesus.com]
Interpreting movies
Unplanned meanings: echoes of eternity
Redemptive Analogy

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