Tim Stevens makes an inspiring case for leveraging pop culture to reach out to people in the language of their lives, with compelling biblical backing for this approach. He offers a new perspective that give relevance and impact to the church by using popular culture – stories from movies and music – to point people to the gospel. He encourages us to get out of our comfort zones and look people in the eyes, meeting them wherever they are.
Although he writes in the context of using pop culture as an evangelistic starting point within local church ministry, his insights equally apply to using it for online evangelism, which we believe is largely a missed opportunity.
Incidentally, you do not have to agree with the outworking of this approach in every example he cites of how different churches are using the pop-culture starting point. What one church may feel to be appropriate within its particular culture and demographic may not necessarily resonate with you. Each must use this approach as they are led.