Permission Evangelism – When to Talk, When to Walk
Michael L Simpson
NexGen Books (Cook Communications, Colorado Springs)
What is ‘permission evangelism’? It doesn’t mean we can only evangelize those who want to be
evangelized! Instead, it demonstrates how to connect with non-Christians, and use an approach
which aims to lead them into giving us permission to offer progressively more information about
the Gospel in an appropriate way.
Because any visitor to an evangelistic website is in complete control of choosing the pages he or she views, the principles of permission evangelism adapt clearly to online outreach.
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