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We have a lot to learn from the people who make a living by communicating on the Web in e-commerce. Not, of course, that Christian writing should become glib sales patter. However, Usborne’s book is not merely about sales techniques. It reveals much about the nature of the Web and the expectations of web users, and how it differs from other mediums. Usborne also explains techniques for writing clearly. Dr Ralph Wilson, who is both a web marketer and a pastor, says: “The best book I’ve seen on writing for the Web.”
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