The largest ever global research project into people’s online activities and behaviour is published by TNS Digital Life. Covering nearly 90 per cent of the world’s online population through 50,000 interviews with consumers in 46 countries, the study reveals major changes in the world’s online behaviour.
Core data from the study is being made publicly available via their interactive website. The conclusions are set out within five PDF booklets, available within the main Digital Life site. From the main page, view the interactive map (you may need to upgrade to the latest Flash 10 version for this). This provides loads of information in easily-understood mouse-over graphic form. You can line up the stats for any two countries next to each other for comparison.
Available free online: Digital Life study
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