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Simon Sinek offers a vital insight into effective communication in an 18-minute TED lecture. Why do some people communicate better or achieve more than others?
This presentation deserves analysis and discussion by pastors, leadership teams, or mission advocates. It’s not about ‘selling products’, though that is one illustration he uses. It’s about communicating ideas from ‘inside out’, in such a way that people will own them.
How would mission advocacy work on this model? Church member motivation? Does it apply to evangelism too? Did Jesus use it? If so, how? Please add your thoughts using the ‘comment’ link below.
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