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  • • an annual worldwide focus day on a Sunday in Spring, as the culmination of Digital Outreach Month. Churches and other groups are encouraged to create a focus spot or digital training day, either on that Sunday, or indeed at any time of the year. Next IE Day is 1 June 2014.
  • • a year-round resource guide about web, mobile and digital media outreach

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YesHEIs.com cartoon: how easy to share faith on Facebook

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Social media has changed everything in digital communication.

For non-profits and Christian ministries, Eric Qualman chillingly observes in his new video, “The ROI* of Social Media is: your business still exists in five years.” It is really as stark as this – if your non-profit or ministry does not have an integrated social media strategy (rather than just trying to bolt-on a bit of Facebook or Twitter), you are in danger. Your church will also suffer, though not terminally, if it does not use social media, says Josh Burns.

But equally significant – and greatly under-utilized – is this new potential for any Jesus-follower to share faith appropriately across relationships, using social media. And in our visual age, a video short is an ideal way to engage and start conversations. YesHEIs.com have produced a new short cartoon video explaining just how simple this it is to use their own curated choices of evangelistic video shorts. At only 1:30 minute length, this is an ideal clip to download and share in your church services. (Click on the YouTube download button here. You can also easily embed this video in any website or blog.)

And every church surely needs a digital advocate who is a resource person to help the rest of the fellowship understand how to use resources such as this.

YesHEIs also offers a selection of African and Indian-related video shorts, and in Indonesian, Russian, Spanish and Chinese.

* business-speak for ‘return on investment’

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