Digital Evangelism Issues

Word of mouth has always been the best grassroots way to communicate. And social networking is just digital word of mouth and discussion.

Here’s a valuable new book:

Community Wins:
21 Thoughts on Building a Thriving Online Tribe
Bryan Allain
Killer Tribes LLC

Grab it from Amazon US, Amazon UK, as well as the Canadian and non-English-language stores.

You don’t need a Kindle – install the free Amazon Kindle software on your PC or smartphone, and you can start building your Kindle library today. Amazon offers many free classics on Kindle.

Allain describes it as an action-oriented workbook. If you want to get insights into connecting with people online and gaining a voice for whatever message you wish to share, then this book is for you.

Mission-critical

Ministries, non-profits, evangelists, and churches who ‘get’ social networking are finding huge opportunities. (See recent survey of church use of networking.) I was talking to the former CEO of a Christian UK charity last week, and he shared how in a challenging economic environment, they had grown dramatically because they employed young web-savvy staffers to whom social networking was as natural as breathing, and intentionally developed a digital strategy.

No criticism intended, but many ministries, born in the days of one-way paper communication, find it hard to see how a grassroots conversation could help them. They either do not even attempt social networking, or else fail by trying to use it as a publicity pulpit, rather than a cafe, conversation and community.

Yet an understanding of effective digital communication will be, for many, the difference between survival and extinction. It really is mission-critical. There are non-profits who will sadly not exist in three years, because they didn’t understand this.

Get this book, and also consider Michael Hyatt’s valuable book Platform: Get Noticed in a Noisy World, Viral by Len Sweet and Reach. See also our free ebooks and book reviews.

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