Optimizing a video clip to post into Facebook
Video shorts are are hugely powerful tool for evangelism or discipleship. Embedding a clip into Facebook is hugely strategic.
The infographic below offers good advice on best practice. This applies whether you are sharing a third-party clip (for instance those on YesHEIs.com, God: New Evidence, or Global Short Film Network, or posting your own video short.
Other ways to promote a YouTube clip
Check these 14 Tips for promoting your own YouTube clip. These are vital.
Conversations
Note that a key to effectiveness is starting a conversation and asking questions about the video, rather than imposing a one-way message on people.
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This is a really good breakdown on video-posting. All the bases are covered even the timing of the post, which is extremely important, it doesn’t matter how good your video is if it’s posted at the wrong time. One thing I’d like to add regarding the call-to-action section is when including the URL in the post, make sure to include the “http://” part of the URL or it won’t be clickable.