Don’t ask people to register – they hate it
Web users are very fickle, and will leave your website within seconds for multiple reasons.
One major turnoff is asking people to register for things. OK, there are some things for which registration is essential, and motivated people will have no problem. But there are other situations where registration is a major disincentive to takeup, as this infographic shows. Consider very carefully whether you need to create such a hurdle on your website.
If you absolutely need a registration, make the process very use-friendly, explain why you need each piece of information requested, and test it with typical non-web-savvy users. Perhaps even give a worthwhile freebie (eg. an ebook) as an incentive to register.
Infographic from janrain.com
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