Digital Evangelism Issues

New kid on the block Pinterest can be very significant in driving traffic to your website. It has now overtaken Yahoo in referrals. This is certainly my experience for this blog – indeed Pinterest equals the referrals of Yahoo and Bing searches combined.

Why is this? Two reasons, I think:

• people love pictures, and a well-chosen picture is a real inducement to click through to a website
• a Pinterest page is a personal and possibly quirky, even random, collection of someone’s likes and interests. No one shuffles through a magazine they pick up, looking for interesting paragraphs. Everyone flips through a magazine looking for eye-catching photos.

Take time to consider whether a Pinterest strategy would make a suitable add-on for your church, ministry or blog.

An unusual or attractive graphic on one of your pages, repinned by a popular Pinterest page, can bring in many site visitors. This blog recently got 500+ visitors on a day when this happened.

• learn more about the potential of Pinterest

Infographic by CEO.com

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