Digital Evangelism Issues

We can frequently learn important lessons about life and communication from optical illusions. Here’s one. Which square is darker, A or B?

Now click here to find the truth.

Our perception of almost anything depends on our background, culture, preconceptions, and life story. This is equally true of us as Christians attempting to communicate something, or for a not-yet Christian as they hear, or don’t hear, an inadequate or uncontextualized version of the good news.

Note how the truth is only discernible when you build a ‘bridge’ from square A to square B. This reflects the importance of the bridge strategy, a biblical, strategic, approach. Popular culture is one God-given bridge starter. Felt needs are another.

Another thought: the person we may have unconsciously categorized as ‘them’ (ie. unlike ‘us’), turns out to be ‘us’ too, the same ’shade of gray’, just in a slightly different place.

Please add your own thoughts of other parallels, using the ‘leave a comment’ link below.