Why people leave a website. Don’t let it be yours
Think about it. How many confusing websites do you leave in frustration? Apply the same outsider’s eye to your own. Or, much better, test your site with web users of only modest web ability, who do not know your site. This is easy to do and will repay the time and effort a thousand times over.
If your site is designed for outsiders, also test it with one or more willing non-believers, and seek their feedback on tone, jargon, comprehensibility, etc.
And take 10 minutes to understand search engine optimization and double your site visits.
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