Digital Evangelism Issues

One thing I love about Paul Clifford is that he gives stuff away. He writes in his newsletter, “The first question I ask myself every week is… what can I give away this week?”

He sometimes makes his ebook Tweeting Church free on Kindle when you sign up for his newsletter.

Paul is also a keen advocate of video production, and writes:

A few weeks ago, someone introduced me to Powtoon. I’m not sure who or where I heard about it, but I did. I signed up for the beta, but while it’s great, I’m a videographer, so I can already do everything it does and with more control. So, I created my own product announcement video for Church Video Summer School [watch it below]. It was fun and I thought, “Hmm. I bet there are people that would like to do the same thing, but don’t want to (or can’t) take the time to draw the characters and props.” So, I’ve taken a few minutes to zip up the resources and upload them to one of my favorite file sharing accounts. Grab the drawings in this zip file. You should know that the background image is a crinkled piece of legal paper in tiff format and the little dudes and props are all PNGs so they’ll work anywhere you want to add that hand drawn look even if you don’t want to make an animation. Heck, if you watch the Powtoon tutorials, you could even use them there. I’d love to see anything you use them for; it comforts me that these giveaways are helpful.

Paul offers a free online tutorial series on video production. Follow him on Twitter: @PodcastinChurch.

Why video anyway?

• Because a moving audio-visual is potentially attention-grabbing and memorable. We living in a visual communication age. We need to learn the skills of creating short effective video clips, both for church communication and online evangelism.

• Because video shorts are effective evangelistic conversation starters, shared on a mobile phone, or in Facebook and Twitter. Learn more.

The more Christians can learn about film-making, the better. It is not rocket science. There are other online introductory resources (eg. Video Production Guide), and the book
How to Shoot Video That Doesn’t Suck: Advice to Make Any Amateur Look Like a Pro is widely praised. Local colleges may also offer evening classes in film-making.

What are your needs for learning video making? Your favorite resources? Please share using our comments section.

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