“Let me tell you a little story”
When someone says, “Let me tell you a little story,” it switches something on in our brains. Because we are hard-wired for story. If you preach, lecture, teach, or write without using stories, you are likely reducing the understandability of your message by a factor of 10, and its memorability by a factor of 20.
Don’t believe it? What seminar, sermon, blog post or non-fiction book, that you have encountered in the last six months, do you best remember and understand? Share it on our comment section?
See also The 10 Immutable Laws of Storytelling from the Christian team Visual Story Network, and other recent storytelling blog posts.
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Interesting. This may explain why so many popular books today are filled with anecdote after anecdote. I confess that most of them are forgotten as soon as I’ve read them, but some of them seem to stick for a long time. Similarly, I don’t remember the last time I’ve read the parables of the Bible, but the parables themselves will never be forgotten.