“Let me tell you a little story”
When someone says, “Let me tell you a little story,” it switches something on in our brains. Because we are hard-wired for story. If you preach, lecture, teach, or write without using stories, you are likely reducing the understandability of your message by a factor of 10, and its memorability by a factor of 20.
Don’t believe it? What seminar, sermon, blog post or non-fiction book, that you have encountered in the last six months, do you best remember and understand? Share it on our comment section?
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