Does social media have a place in the church?
When you hear the word ‘church’, what is the first thing that comes to your mind? If you are like me, then you may think of your church building or some mega-church that stands out in your mind. If this was the case, and the church was just a building, there would be no place for social media as part of the church.
Thankfully, the true meaning of ‘church’ is the body of Christ and its goal should always be to reach the lost and care for those less fortunate. When the average American spends 23% of online time on social networks, a vital part of the church outreach should be interacting with the community through social media. What does a church interacting through social media look like?
- Use social media to promote your church – By promote your church, I don’t mean post about how much better your church is than the one down the road. Promote your church by letting the community get involved through mission works, youth events, or sharing snippets of sermon podcasts.
- Grow new relationships – If a first time visitor comes to your church, do you reach out to them and try to build a relationship? Treat your church’s social media the same way! Reach out to new fans or followers, invite them to visit, or perhaps just ask if you can pray for them.
- Share the Gospel – At the end of the day the church should be fulfilling the Great Commission. If you believe God is truly in control of everything, then why not have faith that He can use social media to bring people to Him? While social media can be used as a starting point, I do want to emphasize that I believe it is important to become a member of a local church where you can grow your faith.
- Find new community needs – Remember that your church can use social media to proactively-not just reactively. Ask your fans or followers for prayer requests and other needs within the community. By reaching out to your fans you will not only find new needs, but will also be able to show the love of Christ through the church.
Conclusion: If your church is part of the 40% of churches that don’t use any social media, I encourage you to start today! Not only can social media help to grow your church body, but it can help grow the body of Christ. Be personal when posting, grow new relationships, and be an integral part of your community on a daily basis, not just on Sunday!
This is a guest post from Michael Cornett, the founder of Church Website Design.Co, a Christian web design company that helps churches share the Gospel through websites and free social media training. Michael can be reached at email@example.com or on Twitter @website4church
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