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Viral: How Social Networking Is Poised to Ignite Revival

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book cover
March 13 sees the publication of a very significant book, available in paperback and Kindle:

Viral: How Social Networking Is Poised to Ignite Revival
Len Sweet
Waterbrook Press
229 pages paperback
ISBN 978-0-307-45915-2

What’s it about?

About 10-15 years ago, you and I were relocated from our comfortable familiar home to a new land. Not necessarily unwillingly, like the Jewish exiles taken to Babylon. Not necessarily a worse new homeland. Some of us ran ahead. But others left trails of a resistant struggle. A few may have barely noticed they’ve been moved at all.

It was … the huge move from print communication culture to digital. Len Sweet styles those of us who grew up in a print culture as ‘Gutenbergers’, and those who grew up in, or have whole-heartedly adopted digital, as ‘Googlers’. It’s an apt and helpful simplification for a social revolution as far-reaching as Gutenberg’s invention of the printing press.

His book is probably the best and most insightful explanation of these two communication cultures, the tension between them, and the huge implications for Christians, the church and especially the retelling of the good news. We just cannot continue doing the stuff we used to do, because it won’t work any more. So this book really is mission critical.

And – there’s a clue in the title – he believes that online relationships and social networking can share the good news powerfully in ways there were never possible before. It is likely to be the most significant book on digital ministry to be published all year.

For this reason, it is the chosen book recommendation for Digital Outreach Month.

You can preview 22 pages of the book below, using the arrows at the bottom right of the frame below:

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