New book ‘Evangelism in the Digital Age: Media Case Studies’. Plus consultancy on projects

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book coverJust published – a new book by mediastrategist Dan Henrich: Evangelism in the Digital Age: Media Case Studies (Volume 1).

The book is a series of case study reports on various film, radio, web and mobile phone initiatives in Africa, S America and Asia in the last few years. And read a sample chapter in PDF format.

Digital media are hugely strategic for evangelism and discipleship in the Majority World, as well as the West. Our new ‘Digital Communication Culture’ is strongly audio-visual rather than print-based, and therefore resonates with oral cultures and those who are not necessarily functionally literate (or lack access to printed books). Furthermore, digital is a seamless robe, whereby video shorts, full-length film, radio, MP3s, ebooks and ebibles, comics, social networking and webpages, mobile phones, computers and media players all integrate with each other, to empower believers and engage with outsiders in amazing ways that have never before been possible.

Henrich’s experience on the ground – developing or enabling film and web initiatives for Asia – makes him an ideal compiler for this series of case studies. Such studies are vitally important, as they honestly analyze past effectiveness or problems, illustrate the potential of digital media, and implicitly envision future projects.

Who should read it?

Who should read this book? Any mission executive. Any missionary hoping to enhance outreach on the ground by leveraging these God-given tools. Anyone involved in film, radio, or animation, or considering training in these areas, who hopes to impact the
two-thirds world. National church pastors and leaders. Web and mobile phone strategists. Bible college students. Trainers. Funding agencies and donors. And more!

May this book catalyze many new media initiatives. Learn more.

It is available from Amazon US as a paperback, Amazon UK and all other Amazon national stores, plus Kindle version.

Dan’s project consultancy advice

Veteran media consultant Dan Henrich would like to offer a free consultation to any person or organization interested in using media more effectively. Using his 35 years of experience in Christian media, he can help you in both the beginning stages through analysis after you have done your project. Henrich has experience is in all areas of media from radio to social media.

“In my experience, media projects fall into one of the following stages,” says Henrich, and here is how I can help you think through your project and make it better.

“THE IDEA STAGE: In this formative stage, I can help you develop a more focused full-fledged media concept, helping you identify the target audience and how to reach the target audience.

THE SCRIPT STAGE: I can look at your existing script and give you some verbal ideas on how to make it better.

THE PRODUCTION STAGE: Helping you think through getting the ideas on videotape or in a website.

And, at the ANALYSIS STAGE: I can watch your video or look at an existing site and can talk through ways to analysis its effectiveness.”

Here’s how it would work.

You send Henrich an email at info (at) comresources.org explaining the project. He will read it and make an appointment to Skype. After about an about an hour talking this will hopefully help you focus on making a more effective media project that will bring glory to God. In the event if you want more of his time you can talk. However, this is a free consultation and there is no obligation.

You are very welcome to republish this review, or Dan’s consultancy offer, in any print or online missions-related newsletter

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