The world-changing significance of web video

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In this 18-min lecture, TED’s Chris Anderson explains the power of online video in learning and online communication. He suggests that video is a game-changer as significant as the invention of print. Throughout human history, most people have learned things visually, not through print. Video takes us back to that oral communication culture, while leveraging interaction and learning on an unprecedented scale.

The implications for the Kingdom are incredible, especially as a majority of people (even outside the West) will own a video-equipped mobile phone within five years.

Take time to explore the TED site. It offers short talks by some of the world’s most significant thinkers and innovators on a wide variety of subjects.

Making video

Making video is not as hard as you think. Check the highly-recommended book How to Shoot Video That Doesn’t Suckby Steve Stockman. “Like two years of film school in 248 pages.”

Churches can put introductory videos on the site homepage, as Coton Green Church has done. They did it in-house with their own people, at minimal cost. It’s well-made (perhaps just a few small tech issues), neither offputtingly slick and an advertising sales pitch, nor preachy. A masterclass in good communication.

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