Making church websites more effective
Frank Johnson recommends Kent Shaffer’s video about search engine optimization for church websites.
Communicate Jesus blog points out the potential of Wordle to create ‘word clouds’, and suggests that using Wordle to create a word cloud from your church website “will be helpful in understanding how ‘outsider friendly’ your site is, what takes prominence, and whether the content on your website accurately reflects what you would like to be communicating.”
Our church website promotion self-assessment tool provides a free evaluation report on how to make sites more outsider-friendly as well as suggesting search engine optimization techniques. Please could you link to this page from any website or blog.
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Search Engine Optimization (SEO) for church sites is huge. I’m amazed at how many churches will spend thousands of dollars on a new church website and then do nothing to help it rank well in search engines. That’s why we created Church Marketing Online, to both educate church webmasters about SEO and to help them do it.
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