Tamar Weinberg is a leading writer and commentator on social media, and her book The New Community Rules is a valuable primer to understand these issues. (We also have free e-books on social media.)

Her latest blog posting Why Most People Fail in Social Media is a must-read for anyone who hopes to use Facebook, Twitter or blogs to engage with others. If we think of the social media as one-way communication rather than relational community, we will fail.

See also Top 13 Must-have Facebook Applications for Business – some of these are equally useful for any Christian fan page.

John Robb observes in Global Guerrillas that “Social networks are effective at increasing participation – by lessening the level of motivation that participation requires.”

Also check our previous postings about understanding and effective use of social media.

Somewhat related: How to avoid creating a snooze-worthy PowerPoint presentation

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