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Free e-books on search engine optimization and web writing

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The Beginner’s Guide to Search Engine Optimization is a free download about a vital subject. Many Christian sites receive only a fraction of the visits they deserve because simple optimization techniques have not been applied to them, such as using a carefully written <title> tag containing an enticing title full of appropriate keywords, followed by a carefully worded <meta description> to amplify the details. (Other site promotion techniques are listed here.)

The Plain English Campaign (based as it happens in the town where I grew up) offers wise advice on jargon-free communication, with several free downloads.

And our free printable style guide explains pitfalls of punctuation and grammar.

Access these e-books here along with recommendations for other communication books.

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