Digital Evangelism Issues

There are probably two errors we can fall into – believing that there is 100% commonality between secular marketing strategies and sharing the good news, and assuming that there is nothing we can learn or adapt from secular wisdom.

Of course, every strategy we use to reach our community or the wider world, is, of necessity, ‘marketing’ – in the sense that it is communicating a message. Claiming that it is not marketing is rather like calling an animal ‘No Name’.

Of course, some church ‘marketing’ is scary. Check Chris Seay’s 24-minute video The Irony of Church Marketing. Look out for the extraordinary water trick seven minutes in.

360i Media offer a free book on using social media – especially Facebook and Twitter – to communicate your message: Social Marketing Playbook.

For other free e-books on social networking and wider areas of communication, see our book page.

Where did I hear about this book? On one of the most helpful resource blogs around: Communicate Jesus.

See also ChurchTechToday’s Facebook Facts you probably didn’t know.

“Gutenberg to Google in five years”

Analyst and blogger Cynthia Ware is quoted in this recent article:

Just as the invention of the printing press and Gutenberg Bible played a major role in the Age of Enlightenment, Cynthia Ware, executive director of the Center for Church Communication in Los Angeles, says the explosion in Internet and mobile-device technology is creating a “priesthood of every believer,” giving Christians the chance to digitally take the good news to the ends of the earth.

“We’ve gone from the Gutenberg generation of the church to the Google generation of the church,” Ware says. “For 500 years, things have been one way. And now, in five years’ time, almost everything has changed. The gospel message doesn’t change, but the presentation of it and the accessibility of it and everything in the culture around it has changed.”

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