Using powerful online opportunities before Christmas

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I‘ve had to switch radio stations more than once recently, to avoid wall-to-wall Christmas music starting right at the beginning of December. Too much, too soon!

But, out in cyberworld, many millions of non-Christians around the world are already searching online for Christmas-related topics, be it the origin of Christmas, Christmas customs around the world, recipes, songs, how to make decorations, and much much more. And Christmas is a ‘thin space’ – a time when the gap between spiritual reality and physical life can be particularly narrow and transparent.

Your church website, or personal blog, could provide some of the answers they are seeking, while maybe leading them to further insights they did not expect. Yet without preaching, and with an outsider-friendly, jargon-free approach.

Web evangelist Rusty Wright is a very useful source of outsider-friendly free-to-use articles. Here are a selection of his Christmas-related articles that any church or ministry can use, in print or online:

Coping with Loneliness at Christmas. Feeling low this Christmas season? You’re not alone. Amid holiday cheer, many lonely people are crying or dying on the inside. Maybe you’re one of them. I was.

The Christmas Story: Does it Still Matter? Christmas often means time with family, hectic shopping, parties, cards and gifts. But what about the first Christmas? Why is the original story – the baby in a manger, shepherds, wise men, angels – important, if at all? The answer may surprise you.

Are You Listening? Do You Hear What I Hear? Have you ever missed a great opportunity because you weren’t listening carefully? Twenty centuries ago some clues to impending good news of monumental import eluded most folks. Fascinating prophecies of Jesus’ birth and life bring revealing insights into your own life today.

Rusty offers a range of other free-to-use articles on a variety of topics at

More resources for Christmas

Video shorts
Another key opportunity is to embed video shorts in your website or blog. You can also post them on social media, or use them in church events as Christmas approaches. The curated video shorts at are a good place to start. Check their current Christmas videos. Here’s one:

Cartoon, by the great political cartoonist Papas, appeared in UK’s Manchester Guardian paper circa 1960. Santa Claus is telling the Christmas story to a child, who asks, “But how did it end.” The un-noticed backdrop to the scene: the Cross.

Used by permission of Guardian Newspapers.

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