Is your church website address this big?

Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedInPin on Pinterest

If your church website is prioritized for outsiders (as it surely should be – Col. 4:5), then naturally you will want to attract many to your site. See these parable stories about church sites: Desperately Seeking Lodgers | Stonylands Golf Club.

There are various ways to tell people, including contact cards, search engine optimization, and paid-for Google AdWords or Facebook adverts (which can be targeted very precisely, based on searches for your own town name).

But here’s the thing – the easy, no-brainer starting point is to display the church URL (web address) on the wall of your church building or street-side noticeboard, large enough to be easily read by people in passing vehicles. Perhaps we should start a CVCU campaign – Campaign for Visible Church URLS! (Are you allowed to embed an acronym in an acronyn?)

How many churches actually do this? One in 10? Not very many. Please, church leadership teams, sit down and work out how to display your URL big enough for passing traffic to read.

The fact that a motivated person could google for your site is beside the point. Many are not especially interested, yet if they see your URL often enough, they may feel curious enough to check you out. Others may not even realize you have a website. (It is also surprising how few retailers yet display their URLs next to the shop name.)

“And the Lord answered me and said, Write the vision and engrave it so plainly upon tablets that everyone who passes may [be able to] read [it easily and quickly] as he hastens by.”
– Habakkuk 2:2 (Amplified Bible)

It does not need to be quite as big as the one illustrated above, but the bigger the better! Eye-catching, shortish, memorable, and easily readable when in a passing vehicle.

You can also use A-frame boards where practical and appropriate, to communicate with pedestrians on the street. You could add a QR code too – one of those pixellated black and white pattern squares that encode a web address (or email address, or even some text – try this one ▸ or open it in new tab). Although not all smartphone owners are aware of QR codes, many are.

But a very big but… digital outreach is not primarily an advertising proclamatory approach. It should be very much about creating relationships and dialogue. Social media, especially, must never be perceived as a ‘pulpit for preaching’. It is instead a ‘cafe for conversation’. Without this foundational principle, you cannot use it effectively. And Thom Rainer commented recently in his blog post Eleven of the Most Common Mistakes Churches Make: “Pastors and staff refusing involvement in social media is like a missionary refusing to learn the language of a people.”

Research shows that churches who use social media correctly find it makes a huge contribution to their engagement with the community and draws in many new visitors.

Steve Fogg | Josh Burns | Best Ministry  Practices share their failures in church social media. More on how church social media can fail.

Send your pictures
Do you have a Visible Church URL? Please send a photo, or post a link to one in our comment section, and we will add them to this page.

More help for digital church outreach

  • Online Toolbox for Churches is the place to start, with regular new articles, a podcast, and much more. David Hakes’ primary concern is to help churches to be outsider-friendly online, as he explains.
  • Here’s a great selection of free ebooks, most highly applicable for churches wishing to communicate better online.
  • Look out for 1-day training events on social media in your area, or set one up in conjunction with other local fellowships.

This is an edited version of the blog article that first appeared in the BigBible blog.

Subscribe, share & re-use . . .
GET UPDATES BY EMAIL & TWITTER Get our blog posts by email, once or twice a week: Feedburner email | or by Twitter:

HELP! How Internet Evangelism Day can help YOU and your church. Please help us: complete this short digital outreach questionnaire and get free ebook Tweeting Church.
arrow icon Please also share this post on Facebook, Twitter and Google +1 using the one-click links below. You can also automatically syndicate our blog posts to your Facebook Timeline (and/or your Twitter stream) in three easy steps.
creative commons icon You are welcome to use this item on your own blog as a guest blog post, or republish in any online or print newsletter. We also offer other free articles.
LATEST BULLETIN Latest issue of Web Evangelism Bulletin is now online. One-click subscribe to Feedburner summary email here.
download graphic FREE e-book downloads – a range of free PDF books and other downloadable resources

Please share THIS post on Facebook, Twitter, Google+, Pinterest etc:

Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedInPin on Pinterest

2 comments to Is your church website address this big?

Leave a Reply