Prevent your site visitors being confused and leaving, says Jakob Nielsen

Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedInPin on Pinterest

Two very helpful pages from Jakob Nielsen about website usability. A confusing website is one that visitors will leave. Quickly and permanently.

Jakob Nielsen is a recognized website usability expert. You can sign up for his AlertBox newsletter here.

1. Flat vs. deep website hierarchies

Virtually every website that has more than a few pages uses some structure for organizing the content. The most common (and most easily understood) structure is to categorize pages into groups, often with distinct subgroups. The end result is a hierarchy of content, a structure familiar to most of us from our interactions with organizations, families, and the natural world. Read more.

2. The halo effect

The Halo Effect is when one trait of a person or thing is used to make an overall judgment of that person or thing. It supports rapid decisions, even if biased ones. Websites can be impacted by the halo effect. Read more.

Related page: You cannot escape the blink test

Human brains are wired up a certain way. You cannot break human cognition rules and still communicate – this applies to a vast variety of situations. That the message is ‘spiritual’, or otherwise beneficial, makes no difference. Online, everything is subject to the brutal ‘blink test’ – the lightning fast algorithm our brains apply to a website, magazine article, video short, or anything else. Read more.

Subscribe, share & re-use . . .
GET UPDATES BY EMAIL & TWITTER Get our blog posts by email, once or twice a week: Feedburner email | or by Twitter:

HELP! How Internet Evangelism Day can help YOU and your church. Please help us: complete this short digital outreach questionnaire and get free ebook Tweeting Church.
arrow icon Please also share this post on Facebook, Twitter and Google +1 using the one-click links below. You can also automatically syndicate our blog posts to your Facebook Timeline (and/or your Twitter stream) in three easy steps.
creative commons icon You are welcome to use this item on your own blog as a guest blog post, or republish in any online or print newsletter. We also offer other free articles.
LATEST BULLETIN Latest issue of Web Evangelism Bulletin is now online. One-click subscribe to Feedburner summary email here.
download graphic FREE e-book downloads – a range of free PDF books and other downloadable resources

Please share THIS post on Facebook, Twitter, Google+, Pinterest etc:

Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedInPin on Pinterest

Leave a Reply