You cannot escape the blink test
Human brains are wired up a certain way. You cannot break human cognition rules and still communicate – this applies to a vast variety of situations. That the message is ‘spiritual’, or otherwise beneficial, makes no difference.
Online, everything is subject to the brutal ‘blink test’ – the lightning fast algorithm our brains apply to a website, magazine article, video short, or anything else, as the infographic ▼ below explains.
Also read the excellent book Blink: The Power of Thinking Without Thinking by Malcolm Gladwell. See 26:14 interview ▶ about this book.
His other valuable books, to understand more about human cognition. Whether you are a communicator or just want to understand more about how you, and other people, tick, these simple and non-academic insights are vital.
Gladwell’s latest book is just published (with very good reviews): David and Goliath: Underdogs, Misfits, and the Art of Battling Giants. See 3:01 video clip ▶ of Gladwell explaining his inspiration for writing this book, and read Catalyst Conference blog interview with him.
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