The story behind ‘Keep Calm and Carry On’

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You would have had to live on a different planet for the last several years, to have missed the ‘Keep Calm and Carry On’ slogan – on t-shirts, mugs, posters, as well as the many derivative humorous modifications.

But what is the story behind this UK wartime poster, and why did it never see light of day until the 21st century? This 2:46 video explains its rediscovery in a second-hand bookshop. Read more.

Why does it communicate so well and succinctly? What biblical principles are distilled in these five words? Add your comments.

It is hard to sum up a key message in less than six words. Here’s another example – a window sticker from ScotRail.

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