Social media isn’t optional any more

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The HooteSuite video below, though it is primarily discussing businesses, clearly explains the importance of social media connectedness at every level in any organization – charity, non-profit, ministry – and emphasizes that in the end, it is just people and relationships. (Note, used in the video are commercial abbreviations ‘B2B’ meaning ‘business to business’ and ‘B2C’ meaning ‘business to customer’.)

Particularly highlighted in this video: social media needs to permeate through the entire organization, and is not something that is just ‘done’ by the marketing department. Richard Branson is cited as an example of a CEO who is constantly tweeting.

There are still relatively few non-profits and ministries that are really using social media effectively. Often, it is individual Christians who seem best at carrying a social networking conversation forward.

Social media won it for Mary Seacole

mary seacole plaqueSocial media can be powerful in influencing national decisions too. I just heard today that here in UK, an online petition at, widely publicized through email, Facebook and Twitter, has persuaded our government’s Education Department to keep the life story of Mary Seacole on the national educational curriculum, and indeed move her from ‘optional’ to ‘mandatory’.

Mary Seacole was a Jamaican-born woman who on her own initiative went to support soldiers in the Crimean War. An excellent role model, you might feel, yet some politician thought that she should be dropped from school lessons in favor of political and military historical figures – the likes of Lord Nelson and such worthies. Happily, 36,000 people signed the online petition and changed the decision. The moral pressure from the voice of the people can sometimes be powerful.

Also in UK, there are also two major reforendums coming up soon. One is on whether the UK should remain in the European Union. The other, for Scotland only, is whether Scotland should become an independent nation. Both are major questions that will shape UK and Europe for generations. It is likely that social media will play a big part in attempting to influence the undecided. Indeed, the probable winner in each case will be the side that can best reflect and retell the national story in social media.

Read more on why we must be hardwired for social media, on the BigBible blog.

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